In addition, it seems like the algorithm hasn't associated too many of these keywords with the game, so even though it has many downloads, it isn't ranking all that well in most of these keywords. The name and subtitle aren't really optimized, with duplication and mention of a stop word. Let's take a look at where Slotomania™ is ranked for these keywords: Where Slotomania™ ranks for the keywords it's targeting This name and subtitle combo yields 49 keywords! Some are popular, but most aren't, making what started as a pretty broad set seem a lot more focused now. Strictly based on these, here are the popular keywords the algorithm sees: Those send the strongest signals to the App Store's algorithm. Let's kick off the analysis with the keywords Slotomania™ is using in its name and subtitle. Slotomania™ is the leader in revenue, as well as revenue per download rate.Playtika, the company behind Slotomania™, has two apps in the top 5.Unlike most games, few downloads = lots of revenue.The top casino games get a similar number of downloads and bring in a similar amount of revenue according to our estimates.
Looking over their audience demographics, that also makes sense. Notice how all five games have pretty similar vitals? Their downloads are very close, and so is their revenue.
Let's compare it to the casino games that are right below it: Analyze your competitors with affordable Competitor Intelligence tools Although not all are popular, having so many games that do pretty much the same thing can make discovery hard. There are more than 1,500 casino games in the App Store right now, according to Explorer. As with every attractive business, competition comes quickly, and that's the case for Slotomania™.
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